FRACTIONAL CMO AND MARKETING
PLANS – STRATEGIES – IMPLEMENTATION
SIMPLY PUT, hire what you need!
I have contracted marketing services since 2000. Fractional roles as CMO, Director of Marketing both onsite and remote, to initiate and/or develop a marketing platform. I have also provided specific services in areas that needed developing or integrating, such as website restructure, editing and updating content for SEO, social media, analytics and strategies, email communication, and campaign automation.
Differing from an agency, I perform the work, collaborating and mentoring, therefore availability is scheduled; and, as technology evolves, hands-on becomes more specific. The last 10 years have been focused in the internet marketing arena as technology quickly began to evolve, full stack expertise began to migrate toward analysis, strategy and creative (mainly web content and automation) the last 7 years.
In full aspect roles, leadership may be needed for employees from 1 to a full team, yet the company isn’t quite ready for a full time Director of Marketing or CMO. It’s also a common situation to also lead in areas f development and mentoring to enable full responsibilities in-house. Just as often, responsibilities included leading a strong collaboration of specialists, who may be with an agency or also contracted.
Day by Day Marketing broadens, it also eliminates and quickly out dates strategies and service tools. It is imperative to stay up to date with new technologies, broadening the knowledge base to determine when to update, upgrade and integrate the required marketing services and tools.
It has taken the majority of my career of implementing marketing plans, strategies and ideas to earn a deep understanding of optimizing successful data driven, behavioral marketing, the science around it and the experience to understand when some aspects are simply unforeseeable. … the human element – will always stand alone.
FRACTIONAL MARKETING SERVICES
Expertise in creative and technical methods, integrations, industry markets, analytics, and cross-disciplinary protocols that enable creative approaches to deliver innovative solutions for efficiency, growth, consumer ease and image integrity.
I DO IT BECAUSE I LOVE IT !
IT’S A PASSION …
THE SECRET INGREDIENT
THAT DRIVES ME TO STRIVE TO BE THE BEST,
AND TO DO THE BEST
FOR YOUR SUCCESS!
My passion and strength in strategy, innovative solutions, and introduction of new technology drives a continuing desire to help business thrive in our ever changing digital world. Delivering results, I focus on developing marketing strategies, implementing needed services, tools, and integrating components to achieve effective growth while driving efficient profitability to take it to the next level.
At a top level, new digital marketing techniques are unlikely to evolve, rather it is the new services from the platforms that will become more important.
The main digital marketing techniques are now well established under the inbound marketing umbrella.
Although digital marketing has given many opportunities for communicating digitally with our audiences, these can only be managed at a higher level and the main digital marketing techniques will likely remain constant….. DMI
The Fractional hiring model (Consultative or Hands On) allows the flexibility of determining the services needed within a strategic timeline for execution and optimal benchmarks. It is the road map that fits your budget and your needs.
To Discuss Needed Services and Availability
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